A logic model, or theory of change, is one of the most common forms of visualization you’ll find in any evaluation report.
They can be critical in helping a program or project think through the underlying logic of how it’s supposed to work. But when it comes time to share or disseminate the diagram, that’s where we run into some problems.
Two things often happen.
- The diagram is shared in it’s entirety, often offering little context behind its development.
- Or the diagram is altered to be “simpler” in a form where all the important context is stripped away.
Interactive visualization offers an opportunity to get the best of both worlds.
My concept involves turning a model into a simple narrative. A graphical and icon illustrated story of the program. Something that could be easily read and understood by a lay audience.
Then to offer more context when wanted, each piece of the model is made clickable. The entire page is also setup in the style of an interactive infographic. This offers a chance to either click or scroll to find more context.
The final layer is a space at the end where the most engaged readers can sign up to receive more information in the future.
Here is a link where you can access the interactive visual prototype [pdf]. Take a look around. Click on some of the arrows and boxes. See what you think.
What do you think? Leave me a reply and let me know.
Have a project with a logic model you’d like to turn into something like this? Let’s talk.