
You don’t “need” a website.
Meet a market need. Do good work. Keep clients happy. Repeat.
For most client serving businesses, websites and social media are considered a “necessary evil.” Something required to show that you are a professional, but with little expectation that anything else will be achieved.
Of course, that idea is a kind of self fulfilling prophecy. It feeds off low expectations and generates nothing more than white noise on the web.
There is an alternative.
Our Goal: Amplify what works.
Do you find most of your business through word of mouth?
Great!
You don’t need to change your business model. It must work at some level. Let’s just make it more productive.
Your website should reflect your business, and your digital strategy should amplify your process. We use a systematic approach, tailored funnel, and just the right amount of automation to do just that.
I call it word of mouth, amplified.
Featured Package (5 week web design jumpstart)
Week 1. Find your story.
Branding is storytelling, things like logos and colors are just illustration. Before we move forward, we need to understand your story, what you do, who you help, and how your business fundamentally works. And if you still need a logo and colors, we can help with that too.
Deliverable: Story Strategy/Simple Brand Kit
Week 2. Assess your competition.
Where do you stand in the marketplace? Who are you up against? We use a special external analytics approach, and premium software tools, to learn about your competition and determine how we can help you stand out.
Deliverable: Competitor Analysis
Week 3. Build Anchor Content
At the heart of our funnel is something we call anchor content. The idea is to create something (checklist, mini-course, mini-book, workbook, cartoon pack, etc) that we can use to turn website visitors into followers. We have a full catalog of templates and options to speed development.
Deliverable: Anchor Content
Week 4. Website Retrofit/Simple Site Build
Yes, you still need a website. Or at least something website-like. If you don’t have one, or don’t like the one you have, we can create you a new one in WordPress. If you already have a website you like, we can redesign/retrofit or add on the pieces necessary to make the funnel work. Oh, and we also have a full catalog of premium WordPress templates to get us started.
Deliverable: Updated Website/New Simple Site
Week 5. Top of Mind Social Media
You know the saying, “right time, right place.” The goal of a good business is to sell people what they need when they need it. Now that the rest of the word of mouth funnel is built, our social media strategy is just finding something that would be easy to implement and easy to automate.
Deliverable: Social Media Implementation Strategy/Templates
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Special Bonus! Consulting Pack
Right now I’m offering a special bonus. Buy a jumpstart package and get four 50 minute consulting calls absolutely free ($500 value).
In short: that is $10,500 worth of services that I am offering together in a package for only $5,000.
