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FreshSpectrum

Dissemination that Actually Works

Dissemination Methods

A good modern dissemination strategy is just a series of smaller steps.  So if you’re serious about turning insights into action, it really is the little things that matter.

On this page you’ll find a living collection of practical methods I’ve discovered or developed over the last 20 years.  Each method page is short, just enough to get you started and help you choose next steps.

Here for the first time, I suggest starting with this guide: How to Disseminate (in 2026) [Click Here]

Plan

Good dissemination strategy requires planning, otherwise you’re just doing stuff.  These methods will help you think about your audiences, understand use, budget for dissemination, and create an actionable plan.

Design

Implementing your dissemination plan means adapting your resource into different formats.  These methods will walk you through the design steps required for a variety of different products.

Communicate

Simply building good products is not enough to get those resources into the hands of the audiences who could use them.  These methods are designed to help you deliver and connect with the right people.

Evaluate

The best plans are the easiest to evaluate.  These methods will help you understand how successful you have been in reaching audiences, and give you insight as to how you can do better.