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Theory of Use - Dissemination Plan of Action

Different but Useful Reporting Advice.

By Chris Lysy, evaluation cartoonist and dissemination strategist.

If every program needs a theory of change, every evaluation needs a theory of use.

I help evaluators, researchers, and organizations turn dense reports into actionable insights, clear mechanisms, and real-world impact.

Main Content

Theory of Use

The report is not the product.
The insights are.

Theory of Use is a practical framework for planning and evaluating dissemination. Start with the insight, name the audience, choose the mechanism.

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Cartoons

Need a Laugh?

Or an evaluation comic for your next presentation? This post is the best place to start, with over one hundred audience favorites drawn over the last 15+ years.

Evaluation Cartoons

Books

Ready to Rethink Reporting?

The Reporting Revolution is my free-to-read book on why we need to rethink and modernize our reports.

The Reporting Revolution

Want to Illustrate your Qualitative?

Compelling Qualitative Data Visualization is my free-to-read book on making qualitative reports visual.

Compelling Qualitative Data Visualization

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