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Freshspectrum - Information Design

Helping data people master design.

Creative Reporting for Data People.

Is it Apathy, or Overwhelm?

In the research and evaluation worlds you might work on a project for years designing studies, interviewing people, sending surveys, organizing data, and turning that work into what you think are well crafted recommendations.

And then you take all that work and turn it into a report...

...which very few people will ever read.

At this point it's easy to make excuses or pass the blame.

"Clearly people just don't care."
"Our social media team didn't share it with enough people."
"Our organization's website is just not well designed enough for anyone to see the report."
"We don't have the budget or time to put in more of a reporting effort."
"Oh well, next time we'll do better..."

But what if it's not apathy?

What if instead, it's just an overwhelmed audience?

An audience that can be reached if you just knew how.

Create reports that people want to read!

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Meet Chris Lysy.

I consult with NGOs, government agencies, universities, public health institutes, and large non-profits as a professional information designer. I design infographics, cartoons, dashboards, websites, digital media campaigns, and communities of practice. I also help these organizations train up their staff.

But before all of that, at the beginning of my career, I was just a data guy working professionally as a researcher and evaluator. I found myself disillusioned with the way we report our work. That disillusionment launched my cartooning career.

It was through cartooning that I started to discover that people were not disinterested in WHAT we were sharing. They were disinterested in HOW we were sharing.

It’s HOW you report that matters.

Two things I know.

  1. Everybody is overwhelmed.
  2. The digital world is a visual world.
  • So what does that mean for reporting?

If you want to reach an audience, you need to change the way you report.  You need to be able to create something visual and designed for modern audiences. I can teach you how.

Join my virtual creative reporting workshop.

It’s always open.

  1. We meet weekly.
  2. You’ll get exposure to new design methods and tools.
  3. You’ll get lots of opportunities to practice.
  4. You’ll be surrounded by your peers
  5. And you’ll have a mentor who is committed to helping you achieve your learning goals (yes, I am talking about myself).

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