FreshSpectrum Information Design

Step #1 - HTML, not just PDF

PDFs are fine for archiving, printing, and internal sharing.

But they are horrible for mobile reading, auto-translation, and SEO.

Creating clean effective websites is easier than ever. The biggest barrier to sharing this way is often self-imposed.

But if you put in the effort, the benefits will greatly outweigh the challenges.

Step #2 - Use Plain Language

Far too many reports are written at a post-grad grade level. This makes it harder to read, and harder to translate.

And just because someone can read at a high level, doesn't mean they want to.

With AI, bringing down the reading level of your work is easier than ever. But it won't happen on its own.

Step #3 - Illustrate

Images are no longer optional.

Not only do they help communicate concepts, they play a critical role in modern web architecture.

Just about every major website includes featured images with every page. Social media has also evolved around images and videos.

And with tools like Canva and The Noun Project, high quality illustration tools are at your fingertips.

Let's adapt your evaluation reports and resources for the web.

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