Articles

Dashboards and other interactive tools allow you to report a lot of information (like datasets and full reports) without overwhelming your audience.

Effective teaching on the web is short, organized, and visual.  This is true for short lessons and complete courses.

Infographics, social images, and visual reports are used to adapt and tailor concepts, ideas, and reports for specific audiences.

Before you can implement your content strategy you should know who is responsible for creating content and who has the authority to approve the work for publication.  This will help you to develop your internal process, secure time, and determine professional development requirements.

A content roadmap is your overall strategy.  It helps you systematically formulate your plan based on reaching your audience at just the right times.

Understanding your audience takes some research and thought, but it’s worth it.  The product of those efforts, audience profiles, make everything else easier.  From overall strategy to design and evaluation.