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Research and evaluation comms are broken.

(But probably not in the way you think.)

Every year, organizations spend hundreds of millions of dollars producing research and evaluation that is never used. Dense technical reports sit on digital shelves, while Data, Design, Tech, and Comms teams operate in isolated silos.

Sharing your research insights should be as easy as sharing a cartoon.

I help research institutions, philanthropies, non-profits, and government agencies move from publishing dense PDFs to disseminating actionable insights.

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It’s not a skills problem. It’s a systems problem.

When reporting fails to reach an audience, leadership usually throws money on top of the existing process: buying software subscriptions, enrolling staff in design workshops, or hiring agencies to polish final documents. Software and training cannot fix a broken assembly line.

The Usual Reporting Assembly Line

1. Evaluation/Research Team – Report Writing.
2. Graphic Design – Formatting and Illustration.
3. Word Processing/Editorial – Edits and 508 Compliance.
4. Web Team – Creates a Landing Page and Hosts Report.
5. Comms Team – Shares the Report.

What happens next?

• Executives complain because the report is too wordy, overly technical, or hard to navigate.
• We see very little evidence of use. The 90-page PDF sits on a digital shelf.
• Additional investment is called for to produce “better” products, the cycle continues with a higher expense and an increased workload.

From “Report Factory” to “Insight Sharing”

To stop wasting data we need to change the workflow.

My 5-step Insight Sharing Framework.

1. Write the technical report.

There are reasons we still require the long report. Dropping it usually creates more problems than it fixes.

2. Develop an insight library.

We need to change our focus from distributing reports to sharing insights, making this is a critical step.

3. Map out the mechanisms.

What messengers, products, and channels are required to reach your target audience?

4. Parallel execution.

Data, Design, Tech, & Comms work together and build products in parallel.

5. Evaluate reach (and use).

Measures real-world dissemination, not vanity metrics.

How We Can Work Together

Option A: Flagship Project Transformation

Start small and make one major initiative actually useful.

We take an upcoming flagship release, audit the existing team friction, extract its Insight Library, deploy targeted mechanisms (briefings, carousels, toolkits, or web modules), and establish a reusable workflow for your next project.

Option B: Institutional Dissemination Advisory

Go big and re-engineer how your organization reports.

A deep operational dive into your team’s reporting habits, cross-team silos, and creative capacity. We re-architect the workflow between your Data, Design, Tech, and Comms teams, establish custom internal prompt/template libraries, and train your staff to run an insight-first dissemination engine.

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About me (Chris Lysy)

Trusted by researchers, public health officials, and evaluators at top foundations, NGOs, government agencies, and non-profit organizations across the globe.

I also have the evaluation credentials.

I have an MA in sociology and have spent over two decades supporting research projects, program evaluations, and technical assistance communities for government agencies, small and large non-profits, NGOs, and major philanthropies.

What Industry Leaders Say

Starting is Easy – Schedule a Free 30-Minute Consulting Call

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