Your dissemination budget should cover the cost of creating and sharing dissemination products. Your technical report is project documentation, not a dissemination product, and should not be included in this budget.

Step 1. Consider your overall project budget and intent.

A small project only intending to share resources with a client or boss could get by with a small budget (ex. 5% of overall budget). A bigger project, or a resource intended to serve a large audience, may require significantly more.

Step 2. Choose your budget approach: Time & Rate, Flat Fee, or Hybrid.

Option 1. Time & Rate is often most useful for strategic consulting, ongoing communications work, and when using internal staff.

Option 2. Flat Fee is often most useful for hiring external consultants to develop individual dissemination products. Many products have a market rate (infographics, short reports, data dashboards, web reports, etc.).

Option 3. Hybrid approaches are useful when mixing external and internal expertise. The dissemination lead may be budgeted by rate while individual products are priced at flat fee.

Additional Considerations.

If using internal staff, you may need to budget for training or product subscriptions. Experienced information designers may cost more but will already have the software and tools necessary to get the job done.

If you don’t have the budget to share the work, you don’t have the budget to do the work.

Next Steps and Additional Resources

• Dissemination Budget Worksheet [coming soon]