So who has time to read the small print?
We are in an age where even large print is rarely read.
Unfortunately there a lot of really good charts that require at least a little bit of explanation. So how do we convey that information to the audience?
Could we use a GIF?
What are GIFs?
GIFs, for those who don’t know, are a type of image file that can produce soundless moving pictures. They can be shown by web browsers and most email applications without the reader even needing to click a button.
For years GIFs have been great internet meme fodder. With creators often clipping popular scenes from movies and tv shows. But can we use them professionally?
Let’s give it a try.
I decided to create a couple of GIFs to add a little explanation to charts. The idea would be to pair the GIF with the chart as a way to add a little context without forcing the audience to fully engage with the chart.
These are just prototypes, what do you think?
Bar Chart Story
Dot Plot Explainer
Want to try yourself?
For those that are curious, I used Sketch to create these.
For those of you in the diydatadesign workshop, I created an activity for this where you’ll also find a few alternative methods.