Summary: Evaluation maps really well to storytelling. Would it be easier if we just called ourselves story finders?
I remember years ago sharing one of my evaluation cartoons with my mom. Her reaction was annoyance. Not with me, but with evaluation.
She was a family literacy teacher for most of her career and the funded programs she worked under were constantly changing. Her favorite program, the one she felt did the most good, didn’t have a good evaluation plan. Eventually the program was scrapped for a different program with a more robust evaluation that showed some positive results. A program my mom felt was inferior.
Point of view is important in evaluation, just like it is in storytelling.
I teach a live workshop every now and again on data storytelling. But storytelling might even be a better metaphor for evaluation than it is for data communications. Or to be more precise, storyfinding.

The parts of a story.
A story is made up of the following pieces:
- Character – Who is involved?
- Setting – When and where does this take place?
- Plot – What happens? The sequence of events and actions.
- Conflict – What’s the problem or challenge that needs to be resolved?
- Resolution – How does the conflict get resolved (or not)?
- Theme – What’s the deeper meaning or message? What does this story say about life, human nature, etc.?
- Point of View – Who’s telling the story? What’s their perspective?
Story elements paired with evaluation concepts.
Now let’s take the same story elements and pair them with evaluation concepts.
- Characters – Who is involved with the program? Directly and indirectly.
- Setting – What is the context, the community, or timeframe?
- Plot – What are the program activities and what actually happened (outputs)?
- Conflict – What is the problem or challenge this program is trying to solve?
- Resolution – What are the outcomes? Did this program help deliver results?
- Theme – What are the bigger lessons we can learn from this program?
- Point of View – Who’s perspective are we seeing? What if we changed point of view?

What if we scrapped the evaluation lingo?
We spend too much of our time defining terms and not enough time connecting on concepts.
Does it really matter if your clients know the difference between outputs and outcomes if they already understand plot and resolution?
Do they need a logic model or would a story board work just as well?
And is it just me, or does this sound like more fun to you too?




















