Say you have something to share. Maybe it’s an evaluation report, a few case studies, or a video. But the audience you need to reach, they don’t follow you. Where do you start? I get asked this question every now and again, including this past month from one of my patrons. So I put together […]
Articles
Shane Koyczan and Engagement
Engagement happens when something draws you in and makes everything else go away, even for just an instant. I woke up early to write this morning, then spent about forty five minutes watching Shane Koyczan. Some may call that procrastination, I do not. Because if I could redo this early morning, I would have done the same thing.
The Internet is People, listen instead of analyze
WordPress doesn’t blog. Google doesn’t tell you anything. Twitter doesn’t tweet your work. LinkedIn doesn’t endorse you. Pageviews don’t comment. Facebook doesn’t like you. Your audience is a collection of people. I don’t write for evaluators. I write for Trina, Rhonda, Karen, Amanda, David, Stephanie, Ivan, Ann, Sheila, Alana, Pablo, Katherine, Sharon, Molly, Ray and […]
From bullet point to beautiful: Stephanie Evergreen on slide reboots
Sitting in the audience for Rodney Hopson’s keynote at the 2012 American Evaluation Conference in Minneapolis, one thing immediately stood out. Those were some gorgeous Power Point slides. It was a heavy topic (Evaluation in Complex Ecologies: Relationships, Responsibilities, Relevance) and my expectations for something visually appealing in a conference keynote were pretty low. But […]
More cartoons, more ebooks, and more support
You know the thing I’ve been promising for weeks (months?), I’m launching it. Two weeks ago, this was not where I was heading. My plan had only a little to do with specific cartoons or guides. Basically, the thing was going to be a stretched out and really specific workshop on developing web savvy. Then […]
Creating an entry point for complicated topics
At the end of last week I reached out directly to the members of my email list to learn some of the things that they’re struggling with right now. I had a great response and received some nice detailed replies, which I really appreciate. What did I learn? Most of you are not really focused on the web […]