So what do I do for clients (a.k.a. what is holistic content marketing?)
So often consultants and small organizations look at the web as a big time suck. Which is often very true…
Their base of online operations (a.k.a. website) is a boring brochure style design with a contact page.
For a potential client, one who visits knowing very little about you and what it is that you do, to see your site and want to get in touch with you immediately is a big leap.
And these sites are not really things that get shared, because who wants to read a brochure much less share it with others?
The boring brochure website also has a little brother. The equally boring email newsletter.
Most of the time website owners know their website doesn’t work well. So they try to make up for it using social media.
Social content strategy (if there is any) is often completely detached from a business’ or organization’s core strategy. But if instead, it’s designed to be interdependent, everything changes.
My process is built around an online school, not a contact page. It’s based on the idea that great consultants make great teachers.
Instead of just using the blog’s end-product for outreach, we use the blogging process to engage with potential customers and partners.
And every single email, social media post, and live interaction becomes an opportunity for qualitative or quantitative feedback.
Then we build automation into our process, connecting our four pillar technologies (online workshop, blog, email platform, and social channels).
And that’s it, everything works together to continuously provide feedback to your business or organization. All while helping you expand reach, build authority, and get new clients.
Interested in hiring me for full service holistic content marketing? I have three packages ($500/month, $1,000/month, and $2,000/month). Just click here to get on my calendar.