Most small businesses don’t fail, they fade away. Starting next week I’ll be starting a new position, I’m super excited and will share more about it at the end of this post. But as I close my consultancy after a couple of years in operation I thought I would share some of the key lessons […]
Cone of Uncertainty Cartoons
So I live in North Carolina, luckily a bit in-land, not by the coast and not in a flood plane. With an impending Hurricane Florence, I’m a bit worried about the people in the eastern part of the state I’ve called home for the last decade. Even though we have a lot going well for […]
Bridging the Data Gap
The gap starts small. What we see is pretty much what we know. The questionnaire, the response rates, the frequencies, and the datasets. We can see it all, from top to bottom, nothing hidden. But over time we started tracking other things. Every click of a button, every swipe of a credit card, every watch […]