Sponsor FreshSpectrum and Reach More for Less
Live conferences offer great sponsorship opportunities, but they only last a few days and require expensive onsite staff.
What if you could reach that same specific audience (times 20), for years not days, without any onsite costs?

I’ve spent 15 years building a website that can reach evaluators around the world.
In just the last year:
- FreshSpectrum served 155 thousand people across 217 countries
- Including 1K visitors from each of 22 different countries
- My newsletters continuously reach several thousand evaluators, with an average open rate of 51% and a click rate above 20%
- My LinkedIn posts reached over 40 thousand LinkedIn members with 229K impressions and close to 5K engagements
- Plus, my evaluation cartoons continue to appear in presentations, lectures, and webinars worldwide
FreshSpectrum already has wider reach than most evaluation associations and higher web authority than most evaluation resource websites. And that’s just the starting point.

My North Star: Building The Evaluation Forever Conference
My goal is to turn FreshSpectrum into a free evaluation forever conference, offering practical guidance to the hundreds of thousands of practicing evaluators and evaluation home cooks. Your content sponsorship will give me the funding I require to scale content production while providing you with direct access to a large evaluation audience.
The three types of content sponsorship:
Webinar Sponsorship ($2,500)
- Logo and backlink on registration page
- Newsletter and LinkedIn mentions
- 30-second sponsor spotlight during webinar
- Permanent recognition on archived page
- Full analytics report
Note: You can also sponsor two office hours sessions at the same rate.
Practitioner Guides, Recipe Collections, and Cartoon Collections ($5,000)
- Logo and backlink on toolkit landing page
- Recognition in all related blog posts
- Newsletter mentions during content series rollout
- Ongoing social media recognition
- Full analytics report on views and engagement
Courses ($10,000)
- Logo and backlink on course landing page
- Recognition in opening module
- Sponsor mentions during live recording sessions
- Newsletter mentions during course launch
- Ongoing social media recognition
- Full analytics report on views and engagement
Courses are recorded through live webinars (either two 90-minute or four 45-minute sessions).
Ready to reach more evaluators for less?
Schedule a sponsorship conversation using my calendar or send me an email. Let’s create something that serves the field and grows your reach.