Don’t let your hard work go to waste.
Organizations spend countless hours developing comprehensive resources that could transform evaluation practice. But most of these resources never reach the evaluators who need them most.
The most common reasons why valuable resources get buried:
- Wrong format – PDFs that sit unread on websites
- Too Complicated – The reading level is too high for the target audience
- Lack of audience – No established community to engage with content
- Lack of engagement – Successful social engagement requires facilitation
Stop trying to reinvent the wheel with every resource.
I’ve spent 15 years building a website that can reach evaluators around the world.
In just the last year:
- FreshSpectrum served 155 thousand people across 217 countries
- Including 1K visitors from each of 22 different countries
- My newsletters continuously reach several thousand evaluators, with an average open rate of 51% and a click rate above 20%
- My LinkedIn posts reached over 40 thousand LinkedIn members with 229K impressions and close to 5K engagements
- Plus, my evaluation cartoons continue to appear in presentations, lectures, and webinars worldwide
I wholeheartedly believe that one of the most efficient and effective ways to reach an evaluation audience is to share your work through my platforms.
Here’s how we amplify your impact:
Every strategic partnership is unique. But with every one we follow the same basic strategy.
Step 1. Adapt
We turn your resource(s) into a FreshSpectrum Practitioner’s Guide. This guide is designed to reach a much broader audience by making the language simpler, adding more illustrations, and changing to a more web-friendly format.
Step 2. Share
Every FreshSpectrum Practitioner’s Guide is given its own page on FreshSpectrum.com. Content is shared over time through a series of blog posts. Each blog post is connected to evaluators through a LinkedIn post and newsletter mention. It’s a simple formula but it works, and I’ll share the analytics with you to prove it.
Step 3. Engage
Effective social media should not be passive. I will actively share these resources through social, encouraging comments on the blog posts and LinkedIn posts.
FreshSpectrum Practitioner’s Guides come in three levels:
- Standard – Built with a series of illustrated blog posts and social media sharing assets.
- Standard Plus Video – Everything in standard, but also includes a co-hosted webinar and video creation.
- Standard Plus Course – Everything in standard, but also includes a series of live teaching webinars and/or collection of self-paced courses.
My North Star: Building The Evaluation Forever Conference
My goal is to turn FreshSpectrum into a free evaluation forever conference, offering practical guidance to the hundreds of thousands of practicing evaluators and evaluation home cooks. These strategic partnerships will give me the funding I require to scale content production while providing a tangible benefit to all my partner organizations. A true win win.
Ready to get a lot more value out of your resources?
Schedule a partnership conversation using my calendar, or send me an email. Let’s create something that serves the field and grows your impact.