At the end of last week I reached out directly to the members of my email list to learn some of the things that they’re struggling with right now. I had a great response and received some nice detailed replies, which I really appreciate. What did I learn? Most of you are not really focused on the web […]
Apparently this is my 200th freshspectrum post going back to March of 2010 when I started this blog. Looking back it’s been an evolution for sure. To celebrate, I’m going to do what they do on TV, clip show it, Christmas style!
The Cat in the Hat was written as an alternative to the school primers that were the null in the 1950s. Books like Dick and Jane delivered all the requisite material just without the imagination. If we simply judge the books by what’s covered, there is little difference. But there is more to great communication […]
It's Christmas season and that means it's time to watch Christmas movies. Ever notice how unfazed the whos are when the Grinch comes down the hill with all the stolen gifts and food? I mean they literally just open up a doorway into their singing circle. It makes you wonder…
What is a misfit really? You would think with all the sugar elves consume, to stay on top of their toy making game, having one of their own as a dentist would make perfect sense. Why does it take so long for the other reindeer to see Rudolph’s nose as a useful tool? Oh, that’s […]
It’s interesting how a new frame can alter your perspective. I was recently re-watching Nancy Duarte’s TEDx East talk from last year. If you’ve never seen it, or would Ike to re-watch, I’ve embedded it below. In it she talks about the structure of presentations given by great presenters. The presentations essentially have a heartbeat […]
A black Friday cartoon I drew last year has been making the rounds on Pinterest, so I thought I would continue the tradition. Is this the new null?
Stop assuming it already exists. The picture that is going to set the perfect mood. The poignant cartoon that will support your point. The video that sums up everything you want summed. The web is huge and filled with stuff. But, more often than not, you will not find the perfect stuff that meets your […]
You know the creHater. It's that person that is overly critical of everything creative. You could write boring reports month after month and the creHater would not say a word. But try and create an infographic… The creHater is the null's best friend. Being creative means putting yourself out there. When you put yourself out […]
I've been finding way too many people out there who don't think that they're creative. Creativity is just the practical application of our imagination. We all have an imagination and, at some point in our lives, we have all been creative. It's just really easy to fall out of practice and merge with the null. […]