It’s such a good question.
I like it better than “what is evaluation.” It just seems more practical, less academic. So a big thanks to the those of you who suggested I take on the subject.
Off the top of my head I came up with five reasons and cartooned them. What reasons am I missing? Let me know in the comments and at some point I’ll create a second series of cartoons.
Because you want to know if the project works.
Because you want to do better.
Because someone made you.
Because you have a goal you can actually reach.