What you already know

If you have something that needs to get done sooner than later, you should probably use a tool that you already know. Something like D3 looks neat, but if there's deadline approaching and you've never written a line of code in your life then now is likely not the time to start.

The thing we already know how to use will always have the upper hand over the thing we don't know how to use. You're comfortable using Excel and you know what to expect, trying something new is a risk.

The idea that we make choices via a side to side comparison is a myth, something always has the upper hand.

A little while ago I created a cartoon about the null hypothesis. I've repurposed the concept when thinking about technology. When there is an accepted way to do something it will be the way most things are done, until it's rejected.