Showing up on Google, in 3 cartoons

So much of the digital reputation stuff you find online is about defense (getting rid of the bad). The far more effective approach is to go on the offense, taking control of what others find when they Google your name. Here is a quick three step process that should make you show up on Google and give you some control over the most common destination.

Find an online home base. Somewhere where you have control over the content.

Use Social Media for their SEO. Sign up for accounts and add basic profiles.

Wherever you go online. Send people back to your home base.