PDF Surprise

So wait…

A bunch of PDF reports that were likely not written with a web audience in mind were put up on the web alongside lots of other PDF reports that were likely not written with a web audience in mind.

There were probably no other dissemination strategies attached to communicate the individual PDF reports to their target audiences via the web.

And for some reason nobody is online downloading these reports.

Maybe they forgot to sprinkle on the magic fairy dust.