There is an idea out there that some people are just creative, and others are not. That there is no guide to being creative.
But in reality there are a bunch of guides. And there are a lot of teachers too. Each showing or teaching that creativity is as much process as it is talent.
IDEO.ORG offers an awesome free design kit and field guide filled with specific mindsets, methods and case studies on Human-Centered Design. It’s a comprehensive kit that should be helpful to researchers and evaluators as well as designers. And while it isn’t labeled as a creativity guide, it could definitely serve as one.
Human-centered design is a practical, repeatable approach to arriving at innovative solutions. Think of these Methods as a step-by-step guide to unleashing your creativity, putting the people you serve at the center of your design process to come up with new answers to difficult problems.