“I have a question, is all of this just a fad?”
This was asked a couple of weeks ago while I was giving a presentation on interactive data visualization and infographics.
My answer, which I base on three points, is this, “no, it’s not just a fad.”
- The internet is visual (auditory too but that’s a different post). As your audience has grown more accustomed to the visual nature of the web, the demand for multimedia has spread beyond the online environment. The demand for infographics is not so different from the demand for more visuals in a Power Point presentation. The web’s not going to suddenly become less visual and neither will the demand beyond the web.
- Your audience is overwhelmed and overloaded. They have access to too much information, so merely providing access is almost always insufficient. Decision makers, secondary analysts and other stakeholders need to be given a guided tour. That is if you think your data is important enough and useful enough that it’s worth their time in the first place.
- There is an increasing level of interest for dashboards, interactive reports, and infographics from people with budgets. I know this because I’ve become more popular lately, and it’s not because of my cartoons.
Here is a new set of cartoons inspired by my visualization work.