“Oh yeah, we have someone like you.”
I remember when I first heard that. I thought to myself, “really, you have a cartooning sociologist techie and blogger who also happens to have a decade of experience in research and evaluation?”
That’s not what they meant of course.
What they really meant was that they had a creative. Or rather, someone who was THE Creative in their professional or personal world.
It’s not a position.
Being THE Creative is not a position, at least not most of the time. It’s more like an essential team role in our overwhelming digital world.
Teams that have good ones, rely on them heavily.
Teams without good ones, struggle.
If you can be THE Creative, you should.
THE Creative doesn’t usually run out of work. When times are tough, they rarely find themselves on the chopping block.
And the best part, they get the fun assignments.
It’s a pretty good role if you can successfully take it on.
Are you THE Creative?
Here are a few questions you can ask yourself.
When a new challenge comes up, does everyone look at you?
When something new comes up, like designing a web survey, building the Facebook page, writing blog posts, designing Thank You cards, fixing the conference room Webcam, producing that short video, or crocheting some doilies, does everyone look at you? Even if you have no specific experience that qualifies to do any of that.
Do you like to try things out just see if they might work?
You might also have an email address that you use exclusively to try out new web applications.
Do you understand the real hard part of creative work?
It’s not the tech or the fresh ideas. It’s in building something that might not work and might not have turned out the way you would have hoped. But you feel like it could help, so you push aside your fears and deliver.
Does knowing that there is probably a better way stop you from moving forward?
There is always a better way. You just don’t know it yet.
But you do know that you can’t wait until you find it.
Are you really good at Google?
Real life creativity is open book. Take as many shortcuts as you can possibly take. And appreciate the generosity of people sharing all they know on the web.
Do you make it all look like magic?
Maybe your work is an illusion. A “simple” trick that looks impressive and draws ooos and ahhhhs from your employer.
There is nothing wrong with that. Being an expert means making stuff other people can’t do, look effortless.
Being THE Creative is a lifelong pursuit.
It’s a pursuit for which we’re all capable. I provide guidance through my workshop. If you’re interested, I suggest you sign up.