Let's not complicate evaluation. At the most basic level it is just about asking and answering simple questions. Yes we will collect, analyze, and make use of data. And yes we will use common evaluation methods and tools. But the methods, tools, and data are really just a means to an end. They exist to provide answers to important simple questions.
What makes my practice different is that I understand the web. I have the kind of design and tech experience you won't even find within much larger evaluation consultancies. I use that experience to answer the simple but important questions efficiently and effectively. Then I report the results in ways that add value.
Why use 20th century approaches to share your findings? How much good really comes out of long and boring PDF reports that you cannot even open on your smart phone.
Evaluation reports that go unused are wasted time and money. I create reports for real people. They are to the point, engaging, visual, and fun.
Trust me, I teach this stuff.
Evaluating Digital Media
Stop blindly pulling together vanity metrics and calling it an evaluation. True web and social media evaluation adds real value.
Simplifying Your Message
If you cannot communicate simply you will lose your audience. Engagement has to come first, details can come later.
eCourses are online magic. In addition to online revenue, eCourses are very effective lead magnets and report delivery tools.
The contemporary web and modern reports rely on visuals and videos. As an illustrator, animator, data visualization expert, tutorial developer, and graphic designer, I can create them.
The world is digital. So many of our big projects are either partially or fully reliant on the web. Wouldn't it be nice to work with an evaluator who has actual professional experience in web design, analytics, programming, illustration, social media, and data visualization?
These are all necessary skills for 21st century evaluation. And they just happen to be my specialty.
I work across multiple fields for nonprofits, for-profits, NGOs, and government agencies.
>Do you passionately believe in your project, cause, product, or business?
>Are you willing, and able, to make changes based on insights?
If you answered yes to each...
Take my free quick course on how to interview evaluators for projects that require web-savvy.
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